Trade Show: 108 Talks and 1,600 Contributions Captured

Impact

• Marketing Team has build 12 months of newsletter content powered entirely by the insight captured by Lorefully.
• Easyfairs saved 10 weeks against the typical wait time of a traditional consultancy route.
• 4 weeks worth of time of post-event delegate calls were no longer needed, freeing the team to focus on priorities.

While the in-house team focused on delivering ChemUK, Lorefully captured the audience insight, session intelligence and sector feedback that would otherwise be hard to gather in the moment.

The outputs gave business development, marketing and senior leadership a clear view of what the sector was talking about, what attendees valued and where future commercial opportunities may sit.

The session summaries turned five stages of live content into usable intelligence for post-show clinics, while other insights were used for next-year planning.

For marketing, Lorefully created practical content that could be used straight away, including LinkedIn posts, newsletter copy, blog material and webinar themes.

The value for Easyfairs was clear: more insight captured during the event, less pressure on the internal team after the event, and stronger material to support commercial follow-up, audience engagement and future growth.

The challenge

Across two days, the event generated valuable content through five live stages, technical presentations, panel discussions, exhibitor conversations and direct audience engagement. The subjects being discussed were wide-ranging, from UK REACH, PFAS and product carbon footprints through to AI in the lab, bio-based chemistry, process safety, industrial strategy and workforce development.

For the event team, the value lay in bringing this activity together into one structured evidence base. ChemUK had the opportunity to understand what was being discussed across the event, what themes were emerging from the sector, and how the show could continue to create value after the exhibition closed.

The approach

The live stage programme was captured across all five stages over both days, creating a detailed transcript record of the formal conference content. Alongside this, audience and exhibitor contributions were gathered through our team of researchers (Lorerunners) and the mobile research capture process, allowing direct feedback and sector sentiment to be captured while the event was still live.

This created two complementary evidence streams: the formal thought leadership and technical discussion taking place on stage, and the direct audience insight gathered from the show floor.

The material was then transcribed, structured and reviewed to identify recurring themes, areas of emphasis and useful content that could support reporting, marketing, commercial follow-up and future event planning.

Evidence gathered

Across ChemUK 2026, Lorefully captured 1,106,465 words of content.

This included 934,550 words from sessions and 171,915 words from audience and research contributions. Day one generated 602,129 words, while day two generated a further 504,333 words.

The result was a substantial searchable evidence base covering the event from two angles: what was said on stage, and what delegates, exhibitors and contributors were thinking on the show floor.

Outputs delivered

In the post-show debrief, the volume of material was recognised as both substantial and useful. The reports had already been shared with business development, senior leadership and marketing stakeholders, and the information had sparked interest among key people within the organisation.

The executive summary was seen as particularly useful because it gave the team access to insight from sessions across the full programme. This created a richer view of the event and helped the marketing and commercial teams understand what had been discussed across the stages.